Premium Brand

High-end positioning with compelling margins and strong customer loyalty.

Swiss Motor Tech

Maxon AIR S motors — Swiss-engineered, ultra-light, industry-leading performance.

Carbon + Titanium

Proprietary frame designs in premium materials that command higher ASPs.

Growing Demand

Trail and enduro segments growing year over year. DIRTLAB is positioned to lead.

Protected Territories

Exclusive distribution rights available by region — first movers win.

E-BIKE

Complete E-Bikes

Paratu series with Maxon AIR S. Full-suspension carbon e-MTBs.

PEDAL

Complete Pedal Bikes

Iuhu, Tutumaz, and Haipis series. Trail, enduro, XC, and gravel.

CARBON

Carbon Frame Kits

Monocoque carbon frames with headset and hardware included.

TITANIUM

Titanium Custom Frames

Custom-geometry titanium frames. Built to order with customer spec.

PARTS

Spare Parts & Accessories

Derailleur hangers, pivot hardware, bearings, branded accessories.

EXW (Ex-Works)

You handle import

• Lowest unit cost — maximum margin control
• You manage duties, taxes, and shipping
• Ideal for established importers with logistics

DDP (Delivered Duty Paid)

We handle everything

• Fixed landed cost — no surprises
• We pay all duties, taxes, and freight
• Ideal for new dealers who prefer simplicity
• You receive inventory ready to sell

Authorized Dealer

5+ units / year

• Standard wholesale pricing
• Listed on DIRTLAB dealer locator
• Access to full product catalog
• Digital marketing assets

Core Dealer

15+ units / year

• Enhanced margins
• Priority allocation on new models
• Co-marketing support and funding
• Dedicated account manager
• Demo bike program

Premium Dealer

50+ units / year

• Territory exclusivity
• Full marketing kit and POS materials
• Factory visit and product training
• Joint business planning
• Best-in-class margins